Our Mission & Vision

We're building more than just software! we're creating the future of real estate where artificial intelligence and human expertise work together seamlessly.

At Smart Listing Suite

our mission is simple

To give REALTORS the tools they need to grow smarter, work less, and close more deals - without the tech overwhelm.

You didn’t become an agent to master marketing funnels, juggle disconnected apps, or spend your evenings troubleshooting software. You became an agent to serve buyers and sellers, build relationships, and create a business you’re proud of.

But here’s the problem: most tools out there weren’t built for how real agents actually work. That’s the gap we set out to fill.

Our Purpose

Smart Listing Suite exists to give every agent - whether new or experienced - the same edge top producers have, without the frustration or complexity.

We simplify real estate technology by bringing powerful tools together in one integrated, easy-to-use platform that makes you look like a rock star while saving you hours every week.

What We Believe:

Tech should save time, not take it.
Great service starts with simple systems.
Agents deserve tools built with them, not just for them.
Real Estate is hard - your tech should make it easier.

Our Story

Smart Listing Suite was born out of real-world frustration.

It started around the kitchen table. Don watched his wife Paula (a realtor with over 30 years of experience) bounce between platforms, lose leads to voicemail, and spend more time managing follow ups and software than serving her clients.

Instead of waiting for the “perfect” solution to appear, we built one! Smart Listing Suite was shaped by real agent feedback and designed to solve the everyday challenges realtors face - so you can spend less time fighting tech and more time closing deals.

What We Stand For

Simplicity

Technology should work for you, not against you. We remove the clutter and make it easy to get started—no tech skills required.

Empowerment

We equip realtors with smart, AI-driven tools to compete at the highest level, without burning out or breaking the bank.

Support

You’re never on your own. From onboarding to ongoing guidance, we walk with you every step of the way.

Our Promise

We’re not here to add another tool to your stack. We’re here to be the only tool you need.

Where We're Headed

We’re just getting started!

New features, smarter automations, and built-in training resources are already in the works—because helping agents grow doesn’t stop with software. Our commitment is clear:

To make it easier for good agents to

build great businesses.

A Note from the Founder

Hi, I’m Don McCormack, founder of Smart Listing Suite.

This all started with my wife, Paula. She’s been a REALTOR for more than 30 years, and I watched her battle with software that was clunky, disconnected, and frankly made her job harder instead of easier.

So we asked a simple question: What do agents actually need? Then—we built it.

No fluff. No tech jargon. Just one powerful system designed to help real agents run real business better.

If you’ve ever felt frustrated, left behind, or overwhelmed by too many tools and apps, I get it. That's exactly why we created Smart Listing Suite—for agents like you.

I'd love to personally show you what we've built. Hope to see you on a demo soon.

Don McCormack

Founder, Smart Listing Suite